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The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise. Students in this program have to complete a total of 120 Cr, within 3 to 4 years of continuous study, and choose among the following concentrations:
The BBA program aims to produce up-to-date, assertive and effective executives for business and other organizations, prepare students for higher studies in business abroad, and open more doors of opportunities by fullfiling their potential of high earnings, and greater personal developement.
preparing individuals for positions of management and developement of human capital in companies and organizations, and provide related services to individuals and groups. Program includes instruction in personnel and organization policy, human resource dynamics and flows, labor relations, motivation and compensation systems, work systems, career management, recruitment and selection, and managing employee.
Develop the student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education, and assist the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.
Build the student knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles, to become become a better marketer, strengthening his/her prospects and effectiveness.